When in doubt, pick Latin
Latin is a great language for brand development.
Prius, Nivea, Volvo, Novartis, Nvidia, Verizon, all hail from the same place. If you want to be first, pure as snow, turning on four wheels, introducing a new art, envious to the point of innovative burst, or seeing beyond the true horizon of communication possibility, then you are already Latin, a capillo…